Year
2011
Country
United Kingdom
Language
English
Abstract
The diversity of Muslim experiences, beliefs, and practices must be considered by marketing professionals seeking to enter Islamic financial markets. Politics and globalization have had a profound effect on Islamic culture, from food to fashion. The relationship between Islam, morality, consumption and marketing practices is a complex one that deserves further investigation. _x000D_
English
ISSN/ISBN
9781849800136
No. of Pages
544p.
Select type of work
Name of the Publisher
CIS Program Old
CIS publications
No
CIS Thesis
No