Year
2022
Language
English
Abstract
In this paper, we analyze the demand side of the credit card market. Using unique survey data and a discrete choice model, we uncover consumer preferences for all price and nonprice features of credit cards. Our results provide evidence for an alternative explanation for the credit card pricing puzzles. We show that consumers view credit cards as highly differentiated products with both bank-level and card-level nonprice features. When selecting their credit cards, they predominantly prioritize
English
ISSN/ISBN
1793-6837
No. of Pages
849-875
Volume
67
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CIS publications
No
CIS Thesis
No
Status
Pending
Issue
2
CIS Cluster
Cite Score
1.3
Highest Percentile
38%
QF Thematic Areas
CIS Program
CIS Research Foci