Impact of Islamic banks' brand personality (IBBP) on customers' purchase intention : a study of Islamic banks in Malaysia

Submitted by Anonymous (not verified) on Thu, 08/22/2019 - 16:24

Year

2016

Country

Malaysia

Language

English

Language English

Degree

Ph.D

Select type of work

Author(s)

Ahmed, Muhammad

Institution

International Islamic University Malaysia

CIS Program Old

Islamic Finance

CIS publications

No

CIS Thesis

No