Banking behavior of Islamic bank customers: perspectives and implications

Islamic banks currently face a plethora of competitive pressures from both the traditional commercial banks and other Islamic banks and Islamic financial institutions. The scope of this competition has grown in recent years to include almost every market, product, and service. In this highly competitive environment, Islamic banks need to formulate and implement successful marketing plans in which a key ingredient is a clear understanding of the behavior, attitudes, and perceptions of their customers. Islamic banks should come up with service quality programs, have highly-qualified and dedicated management teams, understand and cater to key demographic groups, and properly advertise and promote products.