A Cluster Analysis Among Malaysians for Islamic Deposit Products

To better understand students’ selection criteria when choosing an Islamic bank, questionnaires were given to 154 undergraduate students in Labuan, Malaysia. Findings of the study are classified into six clusters based on factors such as friendliness of bank staff and availability of ATMs. The results are primarily of potential use to bank managers who might want to bring forward specific Islamic deposit product policies for different target groups. The managers could use the outcomes of the current study for better planning of Islamic deposit products.