Perspectives on the role of marketing in Islamic banking

The history, philosophy, and goals of Islamic banking may be examined using a comparative analysis of different marketing developments and using an analysis of the degree of applicability between Islamic and conventional banks. The Islamic and conventional banking systems can learn from each other. While conventional banks might come up with mudarabas, musharakas, or other products utilized by Islamic banks, Islamic banks can learn marketing techniques regarding strategic planning, research, and other matters from conventional banks. The two systems have differences in the behavior of bank customers, pricing policies, and distribution systems, and employ certain promotional activities. Various technological advantages help the banks grow and allow them to compete more effectively. Islamic banks have progressed far enough by this stage to be capable of competing.